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An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride. Many business and self improvement type courses teach students to develop an elevator pitch for their business (and even for themselves). The goal is both to communicate what you do and to get the person you’re communicating it to want to know more. Elevator Pitches for bloggers. While the idea of an elevator pitch is usually something that start up entrepreneurs are encouraged to do when looking for investors – developing an elevator pitch for your blog is also a smart move also. One of the most important reasons to do this exercise is that to develop an elevator pitch YOU as a blogger to have thought through in your mind what your blog is about. If you’re fuzzy on what your blog is about it’s unlikely than anyone else will have much of an idea either.